The Consumer Electronics Association (CEA) issued a set of voluntary privacy guidelines for health technology companies that collect consumers’ wellness data through health and fitness devices.
According to CEA, the guidelines, called Guiding Principles on the Privacy and Security of Personal Wellness Data, represent consensus among the trade association 2,000 members on how companies should address privacy risks and consumer preferences.
“The industry itself created and approved these Guiding Principles, recognizing that we need to evolve with common purpose to build and maintain consumers’ trust,” Gary Shapiro, president and CEO of CEA, said in statement. He added, “Consensus solutions are the most efficient and effective way to promote innovation, while recognizing the needs of consumers. Achieving this degree of agreement among companies in such a vast, rapidly-evolving tech category is nothing short of remarkable.”