How to sell cybersecurity to your executive team

It’s a constant battle between profitable business investments and “unprofitable” security investments to protect the current bottom-line. Despite the headlines, growth-oriented executives tend to prioritize other expenses.

Despite repeated major, high-profile breaches, most cybersecurity teams still struggle to get sufficient funding.
“After this hack, cybersecurity budgets are bound to increase.” We’ve all thought it. But, curiously, it may not always happen.
It’s a constant battle between profitable business investments and “unprofitable” security investments to protect the current bottom-line. Despite the headlines, growth-oriented executives tend to prioritize other expenses.

 

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